Swarovski
Since the year 1895 Daniel Swarovski’s mastery of cutting crystals has been the hallmark of the company. His unwavering enthusiasm for design and innovation has led to it becoming the most sought-after jewellery and accessories brand. The family continues to carry on the tradition of providing amazing everyday fashion for women all over the globe.
From initial inspiration to release of the collection, Swarovski’s innovative process is incredibly prolific. With a particular focus on fashion curation, design and effective branding, each item tells a tale and represents more than 125 years of expert craftmanship. The constant evolution of materials and techniques creates Swarovski the leading brand in crystal cut designs.
New shades, cuts and sizes are created and realized every day at the old Wattens headquarters, which is pushing the limits of crystal. The expertise of Swarovski is not solely focused on improving the quality of crystals, it also investigates the techniques that create the most stunning pieces possible. Beading, pave and bezel or prong-settings are just a few methods used to enhance the sparkle of the crystal and make stunning quality.
Swarovski crystal settings are brought to life by their unique techniques like Pointiage which give an extremely precise quality to the work that is done by hand. The focus on detail guarantees that every single piece is of the finest quality. This experience is evident into every stage of the process of creation beginning with the initial sketch of the design to the final the assembly.
In 1891, Daniel Swarovski’s goal was to design “a diamond for everyone”. He developed an electric cutter which cut with greater precision than it had ever been before, indicating the start of a new period for crystal. In the 1920s, from American Jazz halls, through Parisian designer houses gowns were adorned of beads as well as Swarovski crystals, evoking the enthusiasm that was the 1920s.
Inspired by years of innovative collaborations and knowledge, Swarovski opened its first boutique in the early 1980s. The fascination of the world with a brand-new collection of jewellery and crystal figurines started. The introduction of the Christmas ornament that is limited edition each year the new tradition was created for all collectors in the globe.
Over the past 35 years, Swarovski has captivated the world with distinctive pieces such as for instance the Nirvana cocktail ring as well as the Slake bracelet, and its iconic Swiss movements watches. Since 2008, Swarovski’s stunning Crystal Forest interior design was incorporated into shops across the world, welcoming customers into a crystal-themed architectural paradise.
Check out their new store locations. In 2021 their Creative Director Giovanna Engelbert’s vision will come to life with their brand-new concept store, which features an enthralling approach to color, size, and design. Explore their imaginative world where science and the supernatural meet.
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